Sounds exciting – everyone wants to be ‘in advertising’ with all the cool, hip and trendy people – is it as cool as it sounds? It’s certainly an industry that’s fast paced and can be very pressurised.
Career – Advertising
What is it?
Sounds exciting – everyone wants to be ‘in advertising’ with all the cool, hip and trendy people – is it as cool as it sounds? It’s certainly an industry that’s fast paced and can be very pressurised. The different areas of the industry also include marketing and public relations. It’s all about enhancing interest in a product, brand or person.
What skills and qualifications will I need?
Creativity is useful but not essential – the roles are varied within the industry. You’ll need excellent communication skills, to be highly accurate, organised and focused and a brilliant relationship manager. There are a couple of different ways you can join the industry - if you work in a marketing department for an individual company, you will solely be concentrating on promoting it and the products it sells. Advertising agencies work on behalf of a number of clients and companies to promote them, a product or service by using all available media – radio, television, magazine advertising, websites, billboards etc.
There are different roles and departments – from Account Management, to Creative, Production, Copywriters, Media and Designers.
What else do I need to know?
It’s a competitive industry – network all you can and gain work experience while you’re studying. Do your homework and keep up to date with the industry developments. Be aware of all the changing options of online digital marketing and advertising as well as the more traditional things like magazines and posters.
You’ll be working to deadlines to meet print/air space, so be prepared to have to make changes along the way to the copy and design, as well as making lots of last minute decisions – or having to deal with clients’ last minute changes!
Be persistent – make your CV different to the others and use the MyBrink guide to help you.
Advertising is all about standing out and appealing to your chosen market – start at the very beginning with your application.
If you’re after a role as a copywriter or designer, have some examples of work ready to show at an interview.
Enthusiasm and perseverance are essential – make sure you’ve got plenty of both!
Where can I get more information?
The Institute of Practitioners in Advertising has some really useful industry news and keeps up to date with the latest events which you might find useful http://www.ipa.co.uk
The Voice of British Advertisers also has information here http://www.isba.org.uk