Business Development Mini-Guide

24/04/2017

Exactly what it says – developing a business – making it grow and increasing the sales/services offered. It’s a critical role in any business and one that has endless potential for the right candidate.

What is it?

Exactly what it says – developing a business – making it grow and increasing the sales/services offered. It’s a critical role in any business and one that has endless potential for the right candidate.

What skills and qualifications will I need?

You’ll need an ability to talk comfortably with people and communicate well – to work in a team with your colleagues and engage potential customers, sometimes from a ‘cold calling’ position. You’ll be able to think on your feet and act quickly to maximise any opportunities to further the position of the company.

IT skills will be useful to analyse sales data, write reports, plan and give presentations about your findings with suggestions and proposals.

You will also need good time management and organisational skills.

What else do I need to know?

The role will involve finding out what the company needs to do to grow – you might engage with existing customers to sell more products/services, as well as identifying new markets and opportunities to work with.

There may be training opportunities to develop the skills of junior staff.

The pay is often bonus related and will be linked to your productivity and how much new and increased sales you can create.

Top Tip

There are overlaps with marketing roles in some companies, so do your research and see if there are different ways into the company, and opportunities for development.

Get some work experience/volunteer to find out more about how different companies work and gain relevant experience. Keep a log of ideas and suggestions if you can see an opportunity to make a difference and how you might go about it.

Where can I get more information?

For industry news have a look at Marketing Week https://www.marketingweek.com and here for technology marketing news http://www.marketingtechnews.net