Photo: Try to keep it as professional as possible (no bar signs in the background or obvious cropping out of friends).
Video: Time to get creative! Give us your elevator pitch in the form of a short video CV in which you speak directly to potential employers and show your personality. Note of caution: remember that not everyone comes across well on camera, and as much as this could put you in a great light, it could do the reverse. So ensure that any videos are well planned and scripted so that you come across a professional and interesting candidate.